![]() The new For You section is a personalized feed that updates throughout the based on your listening history, day of the week and time of day. You can also tell the station to stick to newly released material or limit itself to "artist only," keeping the songs inside the catalog of the artist that the station is based on. You can, for example, adjust the mode of the station to have "crowd favorites," or most-liked songs tell it to focus on deep-cut hidden gems or request a discovery mode that selects artists that aren't normally played on that station. Modes lets listeners define the style of recommendations in the station they're listening to, tweaking the queue of upcoming song. This redesign is Pandora's most significant step yet to change that, he said.Īmong the biggest additions are "Modes" for tweaking how a station curates itself, and a "For You " discovery feed in its bottom navigation bar. But its app design didn't let listeners easily harness Pandora's complexity, according to Phillips. Pandora has changed with the times, too, offering many of the features that rivals do. But streaming has become the main way that artists and record labels make money now, and that allowed newer competitors like Spotify and Apple Music to craft themselves from a different mold. Its digital version of radio conformed to the rigid licensing rules and an adversarial music industry at the time. Pandora was one of the pioneers of music streaming, and that early track record shaped its identity for years. "It was at the cost of people not knowing what we've got." That's always been our top design principle, but we did that almost to a fault," said Chris Phillips, Pandora's chief product officer and head of technology at SiriusXM and Pandora, in an interview last week. "We have always leaned toward the app being drop-dead simple. The new app also makes it easier for people who aren't Premium subscribers to access playlists and other exclusive content behind the paywall by surfacing the Premium Access option strategically, which lets you watch an ad to unlock a temporary Premium session. The latest update adds more ways to tweak the kind of song Pandora plays next and introduces a main discovery feed that personalizes recommendations throughout the day, while it also highlights more formats like podcasts and SiriusXM content.Īs before, people who subscribe to Pandora's $10-a-month Premium tier can access all features and content. ![]() ![]() Pandora redesigned its app Tuesday to better showcase how it's evolved beyond the radio-like streaming-music service it started out as more than a decade ago. Pandora's app redesign reflects how much the service has changed from its roots as a radio-like offering. ![]()
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